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Top ADM Professional Community Photos of Past Week

1. Mike and Ralph Paglia

Added by Michael Correra on January 26, 2012

2. Be Fearless - New Year Resolution

Added by Ralph Paglia on December 26, 2011

3. Automotive Sales Phone Mastery

Added by Tim Northburg on January 21, 2012

4. Hyundai Website Specials Update

Added by Derek Box on January 24, 2012

5. Automotive Sales Playbook

Added by Tim Northburg on January 21, 2012

 

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Latest Activity

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Jonathon Hewitt updated their profile Jan 2
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Jonathon Hewitt is now a member of Chevy Community Jan 2
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Gregory Noonan is now a member of Chevy Community Dec 8, 2011
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Video posted by Automotive Social Marketing Dec 8, 2011
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Banned TrueCar Review YouTube Video

Check it out while you can... Because if the same legal notices come that TrueCar sent to YouTube, we'll be forced to take this video down. But in the meantime, you can see Jerry Thibeau's very compelling explanation and detailed presentation on…
A video by Automotive Social Marketing was featured Dec 3, 2011
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Video posted by Automotive Social Marketing Dec 3, 2011
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Scott Falcone updated their profile Nov 20, 2011
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Scott Falcone is now a member of Chevy Community Nov 20, 2011
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Mighty MACS Movie; Chevy Dealers Use Premiere For Social Media Marketing and Customer Retention

Car dealers are participating in the premiere of a major Hollywood film in an effort to improve their customer and employee satisfaction and loyalty. Dealers in New York City and Los Angeles are hosting the premiere for the award-winning film, The Might Macs, a major motion picture that was executive produced by Sean…See More
A blog post by Automotive Social Marketing was featured Oct 16, 2011
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Mighty MACS Movie; Chevy Dealers Use Premiere For Social Media Marketing and Customer Retention

Car dealers are participating in the premiere of a major Hollywood film in an effort to improve their customer and employee satisfaction and loyalty. Dealers in New York City and Los Angeles are hosting the premiere for the award-winning film, The Might Macs, a major motion picture that was executive produced by Sean…See More
Blog post by Automotive Social Marketing Oct 16, 2011
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Is That IPad Giveaway Legal?

Sweepstakes, contests, and giveaways have become increasingly popular among dealerships. These promotions can be a great way to get word out about your company, increase your social media presence and develop leads. However, entry into a poorly considered sweepstakes or contest can be a trap for the unwary dealer.  These promotions are governed by a variety of federal and state laws as well as social networking sites’ terms of service.  The FTC receives thousands of complaints from consumers…See More
Blog post by Jim Radogna Oct 13, 2011
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Jim Steele updated their profile Oct 10, 2011
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James Davidson is now a member of Chevy Community Oct 6, 2011
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Jim Steele is now a member of Chevy Community Oct 3, 2011
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Keith Shetterly Wins Conference VIP Package By Blogging on ADM

Blog post by Automotive Social Marketing Oct 3, 2011
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Chevy Community now has leaderboards Sep 29, 2011

Blog Posts

Automotive Social Marketing

Mighty MACS Movie; Chevy Dealers Use Premiere For Social Media Marketing and Customer Retention

Posted by Automotive Social Marketing on October 16, 2011 at 3:01pm 0 Comments

Car dealers are participating in the premiere of a major Hollywood film in an effort to improve their customer and employee satisfaction and loyalty. Dealers in New York City and Los Angeles are hosting the premiere for the award-winning film, The Might Macs, a major motion picture…

Continue
Jim Radogna

Is That IPad Giveaway Legal?

Posted by Jim Radogna on October 13, 2011 at 12:36pm 0 Comments

Sweepstakes, contests, and giveaways have become increasingly popular among dealerships. These promotions can be a great way to get word out about your company, increase your social media presence and develop leads. However, entry into a poorly considered sweepstakes or contest can be a trap for the unwary dealer.  These promotions are governed by a variety of federal and state laws as well as social networking sites’ terms of service.  The FTC receives…

Continue
Jim Radogna

Does Your Social Media Policy REALLY Protect Your Dealership? (You DO Have One, Right?)

Posted by Jim Radogna on July 27, 2011 at 6:37pm 0 Comments

Chances are, since you’re reading this post, your dealership or company is involved in social media. That’s good - it’s hard to imagine how difficult it will be moving forward for organizations that have not embraced social networking. Although Social Media is relatively new (and certainly exciting), its meteoric growth has unfortunately caught the early attention of the legal powers-that-be.

Despite the widespread use and misuse of social networking at work, 45 percent of all…

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Forum

Ralph Paglia

Is Lone Star Chevrolet the Best Chevy Dealer in Texas?

Started by Ralph Paglia May 29, 2010. 0 Replies

In my travels as a professional automotive marketing and social media consultant, I get the privilege of working with some of the best car dealers in America... Every once in awhile, I visit a…Continue

Tags: Texas Chevrolet dealers, Houston Chevrolet dealers, Lone Star Chevrolet, Chevrolet dealer ratings, best Chevrolet dealer

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Lone Star Chevrolet Houston Texas Blogs and News Articles for Chevy Car and Truck Owners

Buying Vs. Leasing



There is no easy answer for those in the market for a new car. It all depends on….


• How you use your car – for business? for pleasure? for everyday living?
• How many miles you drive each year?
• What you can afford.

Edmunds.com lists the pros and cons of…

Florida Improving Driving Environment for Seniors




Florida is taking steps to improve the driving environment for seniors.


With the Baby Boomers aging and poised to push the over 65 population into tidal wave proportions, it’s time for state and local traffic safety officials to sit up and take notice.


Florida…

Lone Star Chevrolet Offers Customers Texas Motor Speedway Gift Package. Laps for Charity Also Benefits!

By Maureen Condon


Lone Star Chevrolet is offering a special Texas Motor Speedway Package to the first 20 customers who buy a new Corvette or Camaro at Lone Star Chevrolet before September 10, 2010.

Those customers who…

Hungary’s Charming Microcars – And Their Secret Sauce: The Motorcycle Engine!

By Maureen Condon

Hungary’s Microcars on Parade


If you love cars and you like history, I’ve got a treasure for you!

It’s a tale of a country determined to…

This Man’s Car is His Sand Castle!

Photo Credit: SantiMB


This car comes with a 100,000 mile, 10-year warranty, or it’s good until the next tide – whichever comes in first.



Top Content of Past Week at ADM Professional Community

1. ADM Member Reception at NADA

February 3, 2012 from 6pm to 9pm at The Pub at the Monte Carlo Hotel

Organized By: Brian Pasch and Ralph Paglia

4. Steven Dietz.wmv

Added by Thomas A. Kelly on January 21, 2012

YouTube

Top Most Popular Videos of Past Week on Automotive Marketing Professional Community

1. Steven Dietz.wmv

Added by Thomas A. Kelly on January 21, 2012

3. TrueCar - Banned YouTube Video

Added by Ralph Paglia on December 1, 2011

5. UCR News for January 24, 2012

Added by Used Car Ricky on January 24, 2012

 
 
 

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ADM Community Activity

Keith Theisen might attend Ralph Paglia's event

Keith Theisen might attend Ralph Paglia's event

ADM Member Reception at NADA at The Pub at the Monte Carlo Hotel

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February 3, 2012 from 6pm to 9pm
ADM Professional Community Member Reception at 2012 NADA Convention and Exposition will be from 6:00 PM to 9:00 PM on Friday at the "The Pub" inside the Monte Carlo Hotel and Casino.Many thanks to Brian Pasch, PCG Digital Marketing and the other sponsors for supporting this event and securing the venue...Monte Carlo Resort & Casino3770 Las Vegas Blvd. SouthLas Vegas, NV 89109702.730.7777See More

Blog post by Ken Beam

Blog post by Ken Beam

NJ Volkswagen - Beetle | Douglas VW | Ken Beam shows Low Mileage Beetle at Douglas VW in Summit NJ!

Watch Ken Beam Show-N-Tell you all about this beautiful, very low mileage 2007 VW Beetle at Douglas Volkswagen in Summit New Jersey! What an awesome color! Gecko Green! Very LOW mileage! *This may very well be the lowest mileage Gecko Green 2007 Beetle on the entire Internet! Only has 26,019 original low miles! Automatic! CFC..... Car Fax Clean! No Accidents! Non-smoker`s car!*Being offered for $14,794! *Do Not Wait! Call NOW!!*See more pictures of this beautiful 2007 VW Beetle here; http://www.douglasvw.com/cars/used-2007-Volkswagen-New_Beetle-Summit_Union_Co...*Fill out an on-line credit application here; http://www.douglasvw.com/finance/credit-application*Visit us at http:www.DouglasVW.com*Call the Douglas VW Showroom at 908-277-3300Remember... all VWs in NJ are created the same, however all Volkswagen Dealerships in Union County New Jersey are different... and after being in business in Summit since 1965 we cordially invite you to stop by to experience the Douglas Difference!*Thank you very much for watching -Ken-See More

A blog post by Kurt Kubicki was featured

A blog post by Kurt Kubicki was featured

Be a Sales Pro – Work the Service Drive

Question: Is a sales associate’s selling responsibility complete once the customer drives off in his or her new wheels? For too many sales associates it is. This is a mistake. Of course, the action all sales associates thrive on is, indeed, in the front of the store. After all, it’s there one basks in the glamour of the new models, the showroom lights and the rainbow of colors – all which get the selling juices flowing. An up walks through the door and don’t heartbeats increase? In my study of dealership selling strategies, it seems we too often end the Road to the Sale at the point when the customer takes delivery. Look a little further down this road though and you’ll notice it leads to additional selling opportunities for the sales associate. This part of the road to the sale too often left untraveled is the service lane. It is by engaging the customer again here that the customer’s sales associate deepens this key relationship. Associates often need your leadership to meet their customers there. After all, the urge to remain in the familiar showroom to grab the next up can be almost overwhelming. However, associates who put in the time, effort and engagement to solidify relations with existing customers in every way possible is a long-term investment, odds are one that will prove more profitably for the associate and the dealership than the next walk-in. Pursuing customers every time they come in for service is smart. When associates revisit their customers as they come in for service, associates create ongoing sales opportunities several ways. They can: Offer the customer a familiar face in an otherwise unfamiliar environmentBe outgoing and courteous, by welcoming the customer to service, seeing that an advisor greets them properly and otherwise letting the customer know the associate has his or her backAnticipate and answer questions – where’s the restroom, how is lounge Wi-Fi connected, where is a vacant office if neededMeet customer needs by taking advantage of the opportunity to ask if the customer has any issues with the vehicle, the staff or the dealership; perhaps the associate can offer to review key vehicle and features operations as a refresher to the original deliveryAsk customers if they might be interested in accessories for their vehicle, and then direct them or that information to the advisorLearn how to improve their personal performance by asking customers how the associate or dealership might improve techniques and processesAsk customers for referrals. We too often fail to ask customers who they know – family, friends or associates – who might be considering or shopping for a new or pre-owned vehicle. Now is a  fine time for the associate to hand the customer several of his or her business cards and explain how the dealership referral system works and make sure the customer understands how it benefits him or her too. Meeting customers again, in the service department, is a time-tested method for building customer rapport and trust that creates a more engaged relationship between the associate and customer. Done often and done well, “selling” in the service department can help create a repeat purchaser of not only services but also a new or additional vehicle. Associates should be trained to take advantage of these opportunities – don’t assume every associate is so motivated. Hold them accountable for purposefully seeking out their customers scheduled to be in service on those days they work the floor. Furthermore, to make this process more surefooted consider implementing process or systems that automate this service appointment notification via email or texts to the respective associate’s desktop or mobile device. Selling this way in the service drive may not be glamorous or exactly the sales associates’ cup of tea. However, building lasting rapport with customers that helps engage them deeper in the dealership should be a fastball required of every associate. Sometimes, though, associates require a little redirect and training on this phase of growing lifetime customers. Leadership and accountability here by senior managers – holding staff responsible for the Road to the Sale as well as to the sale road less taken in service -- will ensure greater success for all concerned. See More

Featured Videos on Automotive Marketing Professional Community

Automotive Lead Nurturing # 2: Social Proof


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In this second video in the Automotive Lead Nurturing series I talk about the importance of using social proof in your emails in order to shorten the buying cycle of your…

Automotive Lead Nurturing #1: Educating Your Customers


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This will be the first video in a series on automotive lead nurturing. This is a series that I've been wanting to do for a long time, but one I've kept putting off. This series will help you to sell more of your leads and make you more money. That's good.... right?

In this video I will talk about educating your customers and the…

Google Places Merging Problems


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http://www.digitalmarketingstrategies.org If you are having problems with your Google Places listings merging, you are not alone. Businesses that have…

Revolver_Cars


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We are a startup third party listing site that focuses on Salvage/Marked title vehicles.... Let me know what you think:)

Learn about the Community Food Bank of NJ | Douglas Auto Group holds 1st Food-Drive


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The Douglas Auto Group had it`s 1st Annual Food-Drive that was organized by our Social Media Mgr. Patrick Nash and turned out to be a very successful event and we`d like to thank everyone that contributed to this very worthy cause. Take a drive to 31 Evans Terminal in Hillside, NJ 07205 to learn a little more about this extraordinary…

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